The other portions probably pay for another streaming service and I’d imagine that JRE would only be enough switching power for a small amount of those people. With this, I am considering that Joe Rogan has a huge following and tens of millions of views on a single podcast (34 million on the 2018 Elon Musk interview) but I’d have to estimate that a good to fair portion of that audience already has Spotify Premium. That could be broken down a bunch of different ways over different periods of time but I wouldn’t estimate that almost a million people are willing to pay for solely Joe Rogans content.

You’d have to attract 833,334 new users in a year to make that investment worthwhile. If we round off Rogan’s content to $100mm exactly and say that a Spotify premium account costs $10 a month. Before I get into my thought process, I’m sure I’m overlooking something so I’m genuinely curious. I saw the JRE deal today and was just thinking about how this would make financial sense for a streaming service.

Joe rogan spotify deal $100 million